Join Our Team

Position Description — Communications Coordinator

About

GRŌ Events Group is a premier rural event management, communications and marketing agency based in Tamworth, NSW — with a national footprint and a big reputation in the sectors that matter most to regional Australia.

We work with game changers and groundbreakers across agriculture, rural health, energy, equine, and rural community sectors. Our clients include AgriFutures Australia, Dairy NSW, the National Farmers Federation, Farmers for Climate Action, University of New England, Scone Race Club, MerinoLink, NSW Department of Primary Industries, and many more. We understand the people, respect the land, and celebrate the communities we serve.

GRŌ is led by Founder and Director Dimity Smith — psychologist, rural advocate, and 2024 Tamworth Quality Business Award winner for Excellence in Micro Business. Dimity has spent 15 years empowering rural women and agricultural communities, and she has built GRŌ into a close-knit remote team who work hard, deliver exceptionally, and are genuinely looked after for it.

Our team are all based rurally or come from a rural background, and we pride ourselves on being friendly, trustworthy, hard-working, detail-oriented, organised, fun, polished and professional.

The Important Details

Classification: Full-Time Employee

Work Arrangement: Fully Remote — work from home, with the option for hot desks when required

Level: Mid-Level | 2–4 Years Experience

Reports To: Dimity Smith, Founder & Director, GRŌ Events Group

Key Contacts: This position requires regular communication with the GRŌ team (internal communications), our clients and key stakeholders in the agricultural, corporate, small business and rural community.

Reporting Relationships: The position will be managed on a day-to-day basis by Dimity Smith. From time-to-time, other reporting responsibilities may be required.

Remuneration: Competitive and negotiable — commensurate with experience and discussed at interview stage.

The Position

We are looking for a warm, organised, and genuinely passionate communications professional to join the GRŌ team. Someone who loves being across multiple things at once, takes real pride in their work, and brings both creativity and discipline to everything they do.

As our Communications Coordinator, you will play a key role in delivering exceptional outcomes for our clients — spanning event marketing and promotion, social media and content creation, PR and media relations, and client and stakeholder communications. You will work with a good degree of autonomy, managing your own workload in a busy, rewarding agency environment where the work is varied, meaningful, and never boring.

If you love rural and agricultural Australia — or are genuinely keen to learn — and you thrive when you have a full plate, great systems, and a supportive team behind you, this could be a wonderful fit.

Event Marketing & Promotion

• Support the development and delivery of integrated marketing and communications plans for a diverse portfolio of rural, agricultural, equine, health, and corporate events

• Create compelling event collateral — digital assets, EDMs, media kits, event programs, run sheets, and signage briefs — to tight deadlines

• Manage communications timelines across multiple concurrent events, ensuring nothing falls through the cracks

• Support sponsorship communications and deliver on partner and sponsor agreements with care and precision

• Coordinate Humanitix event registration communications and attendee management where required

Social Media & Content

• Manage and grow GRŌ's social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms — for both GRŌ and our clients

• Plan, create, and schedule engaging content that resonates with rural, agricultural, and corporate audiences

• Capture and repurpose event content to support ongoing digital storytelling and client reporting

• Track, analyse, and report on social media performance with a continuous improvement mindset

PR & Media Relations

• Write and distribute media releases, announcements, and industry communications on behalf of GRŌ and clients

• Build and maintain strong relationships with relevant rural, agricultural, and business media outlets

• Identify and pursue proactive PR opportunities — like the Today Show placements we've delivered for clients — that earn real cut-through

• Monitor coverage, compile media reports, and deliver clear outcomes to clients

Client & Stakeholder Communications

• Serve as a professional, responsive point of contact for clients, sponsors, partners, and event stakeholders

• Prepare client reports, communication updates, and briefing documents throughout event lifecycles

• Manage competing client priorities calmly and professionally in a billing agency environment

• Maintain strong relationships across a diverse client base — from federal agricultural bodies to local rural businesses

Agency Operations & Organisation

• Track your time and outputs accurately in line with agency billing and retainer requirements

• Maintain organised project files, content libraries, and communications records across clients

• Flag capacity or deadline conflicts early, and problem-solve proactively to keep projects on track

• Contribute to GRŌ's own marketing and communications where required

Skills, Experience & You

We are hoping to find someone who ticks most of these boxes — but we know the perfect person might not tick every single one. If this role excites you, we'd love to hear from you.

Experience & Qualifications

• 2–4 years of experience in communications, marketing, PR, events, or a related field — agency experience is a real plus

• A track record of juggling multiple projects and clients with care and confidence

• An affinity for or genuine curiosity about rural, agricultural, equine, or regional industries — you don't need to have grown up on a farm, but an appreciation for that world goes a long way

• Experience in a billing or retainer agency environment is highly regarded

• Tertiary qualification in Communications, Marketing, PR, Journalism, or a related discipline

Skills & Attributes

• Brilliant organisational and time management skills — you are the person with a system for everything, and it shows in the quality of your work

• Strong written communication skills across formats: media releases, social content, client emails, event collateral, and reports

• Comfortable working autonomously and remotely — you are self-motivated, proactive, and take real ownership of your work

• Accurate and accountable — you understand that in an agency environment, delivering on time and on brief matters deeply to clients

• Calm and steady under pressure — event season gets busy, and you are the kind of person who keeps a clear head and a good attitude

• Creative and commercially minded — you know how to make content sing and how to tell a story that connects with an audience

• A genuine team player who brings positive energy, backs their colleagues, and celebrates the wins together

• Proficiency in Canva, Meta Business Suite, LinkedIn, EDM platforms, and standard MS Office / Google Workspace tools

• Familiarity with Humanitix or similar event registration platforms is a bonus

Why GRŌ Events Group

• A genuinely diverse and exciting client portfolio — from large-scale agricultural expos and horse festivals to national rural women's campaigns and NSW Government projects

• A close-knit, hardworking remote team led by Dimity, who has built one of rural Australia's most respected event and communications agencies

• We work hard and we look after our people — competitive remuneration, real flexibility, and a team culture built on trust and mutual respect

• A fully remote role with genuine work-life balance — we care about outcomes, not hours at a desk

• The chance to be part of a growing business with a clear heart: connecting, empowering, and celebrating rural Australia

• Work alongside GRŌ Rural — Dimity's platform connecting rural professionals with businesses nationwide — so you are always part of something bigger than just the next event

Application Requirements

We would love to hear from you! Please send the following to dimity@groevents.com.au:

• Your current resume

• A cover letter telling us a little about your experience, how you work, and what draws you to GRŌ Events Group and the rural and agricultural world

Applications that show genuine enthusiasm for what we do — and give us a real sense of how organised and thoughtful you are — will always stand out.

We can't wait to meet you.