The Best Way to Select Speakers for Your Event

When it comes to creating unforgettable events, choosing the right speakers is one of the most important decisions. But here’s the golden rule: always start with your audience - not your agenda. 

At GRO Events Group, we often work with clients who are focused on business goals, organisational messages or meeting sponsor expectations. While these elements are crucial, they should never come at the cost of your audience’s experience. Your event exists for them. If your speakers don’t connect with your attendees, you risk losing engagement - and the opportunity to leave a lasting impression. 

1. Start with Your SMART Goals 

Ask yourself: why are you holding this event? what outcomes are you aiming for? 
Clarify your goals using the SMART method: Specific, Measurable, Achievable, Realistic and Time-bound.  

Defining your purpose early helps you shape a program that delivers results. 

2. Know Your Target Audience 

Step into your audiences’ shoes. To create real impact, you need to understand: 

• What challenges are they facing? 

• What topics inspire action or spark curiosity? 

• Who do they look up to or want to learn from? 

The simplest way to find out? Ask them. Use surveys, social media polls or direct conversations to gather insight and build a program they will value. 

3. Do Your Research 

Go beyond the usual circuit of speakers. Attend other events - local, regional and national - and take note: 

• Who’s standing out? 

• Who’s being overlooked? 

• What conversations are missing in your industry or community? 

Great events don’t just tick boxes - they spark new conversations, challenge the status quo, and bring fresh energy to the room. 

4. Think Beyond Familiar Faces 

Don’t default to speakers just because they’re well-known or easy to book. Ask yourself: 

• Who will challenge your audience in the right way? 

• Who brings an unexpected or unique perspective? 

• Who can share stories, warmth or insight that resonates? 

Bold choices make for bold events. The most memorable speakers are those who shift thinking, stir emotion or create genuine ‘aha’ moments. 

5. Match the Speaker to the Moment 

Every speaker should reflect the intention of your event. Are you aiming to educate, inspire, entertain or drive action? Seek speakers who bring: 

• Lived experience 

• Authentic expertise 

• An engaging, relevant delivery style 

A great speaker doesn’t just align with your theme - they amplify it. 

Final Tip: Curate, Don’t Just Fill a Slot. Speaker selection is a creative, thoughtful process. 

Take your time. Build a diverse, dynamic lineup that offers different voices and viewpoints. And remember quality over quantity - always. 

At GRO Events Group, we believe great speakers are more than just good talkers - they’re conversation starters, change agents, and connection builders. If you’re unsure where to begin, we can help you curate a speaker program your audience will remember long after the lights go down.